Websites in the age of AI.
People used to search and click. Now many ask ChatGPT or Claude, and the AI reads your website for them. That changes what a good website is.
What changes
Write for two readers
A person and an AI both read the page. Plain words, clear headings, and real facts help both.
Put the facts on the page
Hours, service area, prices, and what you do. An AI can only repeat what is written down.
Keep the site as plain files
A site made of text files is easy for AI coding tools to change. Small edits get done the same day.
Let the site answer questions
A chat assistant can answer from your own prices and policies, then pass the lead to your team.
Connect it to the business
A form can create the lead in your ERP, so no one types it twice.
Check what AI says about you
Ask ChatGPT and Claude about your business. When the answer is wrong, fix the page.
How I do it at Barton.
I look after the Barton Overhead Door website this way. It has a price calculator, a chat assistant, and forms that send leads to Acumatica. I make most changes with AI coding tools, and I review them before they go live.
Good to know
- I'm not an agency or a designer.
- A simple site that is correct beats a fancy one that is out of date.
- AI changes fast, so some of this will change too.
If your business website needs this kind of work, I may be able to help.
Have a question?
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